Last Updated [September 22, 2020]
What Information Do We Collect?
Usage Information: When you visit our Site, we may collect your IP address and standard web log information, such as your browser type and the pages you accessed on our website (“Usage Information”). Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, laptop, tablet or mobile phone (a "Device") whenever you visit or interact with our Site.
Personal & Demographic Information: Personal and demographic information is collected when you purchase our products, create an account or use our Site. This certain information may come from data you provide directly, such as your name, email address, date of birth, or phone number, etc. (“Personal Information”), and such information as your gender, age, home address, income, etc. ("Demographic Information"), when you purchase a product or register an account with us, subscribe to any of our services or newsletters, respond to survey questions, requests or inquiries you make through our Site, and/or any other information you provide to us or when you otherwise communicate or interact with us.
If you use a credit or debit card for any of your purchases, we collect your credit or debit card-related information for the purposes of processing your payment. If you register for an account, we may collect Personal Information such as your name, mailing address, email address, phone number and birth date. We use this information to communicate with you and provide you with useful services and special benefits.
You do not have to register to use this Site. To take advantage of certain services, you may choose to create an account by providing us with your email address and a password that you select. Personal Information you provide to us while creating or updating an account and at checkout on our website, if applicable (such as name, address, telephone number, email address, billing address, ship-to address and credit card and debit card information) is maintained in electronic files on our web server and our internal systems located in the United States. Your registration information is used solely to provide and otherwise administer the services you requested, unless you otherwise consent.
Elements of our Site may allow users to upload photos, media, bios, original content, and to share their experiences, such as reviews and comments. We cannot prevent others from recording or capturing any of your posted photos, videos, or information through various technologies used to capture website content. You should not post text, photos, and videos on our Sites or Services if you do not want others to see or possibly copy the media you post.
We do not collect information related to your race or ethnic origin, political opinions, religious or philosophical beliefs, trade union memberships, genetic or biometric data, health or mortality, sex life or sexual orientation, unless we are required to do so by law.
We cannot control the privacy or security of information you choose to make public or share with others. We may share information with businesses that are legally part of emu. We may remove parts of information that identify you and share this anonymous data with other parties. We take reasonable measures to help protect your information from loss, unauthorized access, alteration, and misuse.
We may share your Usage Information and user statistics with third parties. We do not share your Personal Information collected directly from you with third parties unless you have consented (either through an opt-in or opt-out opportunity) at the time you provide your Personal Information.
Third Parties Providing Services On Our Behalf. We may use third party vendors to perform certain services on behalf of the Site, such as hosting the Site, designing and/or operating the Site's features, analyzing users' interactions with the Site, enabling us to send you e-mail, or performing other administrative services. We may provide these vendors with access to user information, including Personal Information, to carry out the services they are performing for you or for us.
We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: Google Analytics Opt-out Browser Add-on Download Page.
Sweepstakes, Contests And Promotions. We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Site that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.
Administrative And Legal Reasons. We may also transfer and disclose user information, including Personal Information, to third parties: (i) in the event we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect and/or defend the Site's Terms of Service or other policies applicable to the Site or to protect the personal safety, rights, property or security of any individual. We may also use device identifiers (e.g., IP addresses) to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, at our discretion. Such disclosures may be carried out without notice to you.
Business Transfers. We may share Personal Information with our subsidiaries and affiliates for internal business reasons. We also reserve the right to disclose and transfer all information related to the Site, including Personal Information: (i) to a subsequent owner, co-owner or operator of the Site or component of the Site, such as a database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our assets or other corporate change, including, without limitation, during the course of any due diligence process.
How Do We Use Your Information?
We may use your Personal Information, Demographic Information or Usage Information for a number of purposes:
- To facilitate the creation of and secure your account on the Site;
- To identify you as a user in our system;
- To provide, personalize, and improve the Site;
- To communicate with you about your use of the Sites and identify your products and services preferences, and to inform you of new or additional products, services and promotions;
- To develop new products and services;
- To customize your experience, the advertising you view and recommend content;
- To fulfill your requests with customer support;
- To send newsletters, surveys, offers, upcoming events, and promotional materials related to the Site;
- To notify you of any online entry sweepstakes, or contests so you may participate in them;
- To protect, investigate, and prevent potentially fraudulent, unauthorized, or illegal activities;
- To protect our rights and the rights of other users; and
emu maintains a strict “no-spam” policy. If you register for an account on the Site, you may receive newsletters, notices and/or special offers via email or text message, unless you have requested otherwise at the time of registration.
We may use your Personal Information, Demographic Information or Usage Information to make automated decisions.
How Can You Verify Your Information?
You may check your information to verify, update, or correct it, and to have any obsolete information removed. If you created an account on our Site, you can access and change your online account profile yourself. You can also ask to review any of the information that we have retained, how we have used it, and to whom we have disclosed it at any time by contacting us as indicated below the heading “Questions? Please Contact Us.”
Subject to certain exceptions prescribed by law, and provided we can authenticate your identity, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate. You may also ask us to change your preferences regarding how we use or disclose your information, or let us know that you do not wish to receive any further communication from us.
Consent to Transfer Information to the United States
The Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information collected on the Site will be transferred to and processed in the United States. By using this Site or providing us with any information, you consent to this transfer and to the processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
Information You Provide About A Third Party
If you send someone else a communication from the Site, such as sending a video to a friend, the information you provide (names, e-mail addresses, etc.) is used on a one-time basis to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person.
We take commercially reasonable steps to safeguard your information and keep it confidential and free from any loss, misuse and unauthorized access, or disclosure. For example, when you enter sensitive Personal Information such as your credit card number via the Site, we encrypt that information using secure socket layer (SSL) technology.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. To help protect yourself and your information, choose a unique password for our Site and do not use a password on our Site that you would use on any other website or online service. If you discover inaccuracies or alterations in your Personal Information, or believe it to be at risk for any reason, we urge you to notify us immediately.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes concerning security breach notifications) to you via email or conspicuous posting on the Site as promptly as possible, and without unreasonable delay, taking into account the legitimate needs of law enforcement or any measures necessary to determine the scope of the breach and/or to restore the reasonable integrity of the affected data system.
Third Party Advertisements
We do not have access to or control over cookies, Web beacons, platform device identifiers, software agents, or other technologies that they may use. We are not responsible for the privacy practices of third party advertisers. If you would like to have more information about the usage and privacy policies of third party Internet advertisers, you should check their policies or contact them directly.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Third Party Content
The Site may contain content supplied by a third party, including payment providers, and those third parties may collect information and your device identifiers when you visit pages from the Site. We are not responsible for the data collection and privacy practices employed by any of these third parties or their services. Be sure to review any available policies before submitting any personally identifiable information to a third-party application or otherwise interacting with it and exercise caution in connection with these applications. We also encourage you to note when you leave our Site and to review the third-party privacy policies of all third-party locations and exercise caution in connection with them.
If you are a visitor or customer, we may use a cookie to save your settings and to provide customizable and personalized services. These cookies do not enable third parties to access any of your customer information. Additionally, be aware that if you visit other websites where you are prompted to log in or that are customizable, you may be required to accept cookies.
Advertisers and partners may also use their own cookies. We do not control use of these cookies and expressly disclaim responsibility for information collected through them.
Changing Your Information
It is your sole responsibility to maintain the accuracy of your Personal Information. The Site may allow you to review, correct or update Personal Information you have provided through forms or otherwise. It is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons. Additionally, any public postings made, such as reviews in forums or blogs, cannot generally be removed.
You may cancel or modify our email marketing communications you receive from us by following the instructions contained within our promotional emails. We reserve the right to send you certain communications relating to your account or use of our Site, such as administrative and service announcements and these transactional account messages may be unaffected if you choose to opt-out from receiving our marketing communications.
The Site is not intended for individuals under the age of 18.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
How Do We Handle “Do Not Track” Requests?
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
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